When you consider the place probably the most inventive folks work — from photographers to designers to writers — advert companies make use of among the finest. Worldwide promoting company Havas is aware of a factor or two about making imaginative content material that individuals truly join with. With shoppers starting from Louis Vuitton to IBM, it takes a particular bunch to make that form of magic occur. Havas does all of it with a fearless dedication to their craft, laser deal with their hustle, and a eager sense of humility.
Once I take into consideration the sorts of campaigns I’ve cherished — the Olympics’ commercials all the time come to thoughts — they all the time communicate to one thing in me that I didn’t even know was there. However how does an organization like Havas hold arising with contemporary concepts?
One phrase: expertise. I sat down with Jennifer Marszalek, chief expertise officer of the Havas Chicago Village, to get a peek behind the scenes to search out out what life is like working for a high advert company and what it takes to get there.
Rachel Bitte: Is an understanding of or curiosity in international manufacturers a “will need to have” to get employed? Or do you primarily search for a way of creativity in your candidates?
Jennifer Marszalek: We wish individuals who aren’t simply copywriters or artwork administrators, however individuals who create issues. Are they a photographer, a social influencer, or have some type of aspect hustle the place they’re making one thing? Folks that may manifest that creativity and actually flip it into one thing will thrive right here. It’s much less about an curiosity in manufacturers and extra of an curiosity in tradition total — broader, societal tradition specifically. We glance for those who are tuned into developments and might use that information to assist construct the manufacturers that they’re working with.
: Manifest your creativity into one thing you consider in.
RB: Havas creates actually intelligent, memorable content material. Does that very same vitality differentiate the way in which you all work?
JM: At Havas Chicago, it is actually about being all in –– we’re a heartfelt company at our core and mirror that in each method that we work, from our open workplace seating to the way in which we collaborate and combine our areas of experience. We sit by shopper workforce so we will collaborate extra; we work between inventive, PR, experiential and media shopping for seamlessly. The open areas permit our folks to work collectively and never really feel separated. We accomplish that many various kinds of work, nevertheless it’s all linked. We wouldn’t be as fluid if we had been sitting by operate.
: Be able to collaborate with teams past your space of experience.
RB: That’s superior! It appears like Havas has actually discovered it’s personal area of interest. How would you say that influences Havas’ firm tradition?
JM: From that linked and collaborative setting, we’ve a tradition the place issues actually develop organically. For instance, we’ve been doing varied activations to have fun variety. From Black and Ladies’s historical past month, Satisfaction month, totally different worker teams work on how we will come collectively to have fun as a neighborhood. We even have a cheerful hour each different week that’s hosted by our Havas Latino workforce known as Rum Membership. They promote it and provide you with totally different recipes every time — it was their thought within the first place, so that they made it occur relatively than being one thing Havas deliberate. The staff actually take it upon themselves to plan these actions as a result of they’re so keen about sharing them with our firm. We adore it.
One thing else distinctive about Havas is that numerous worker communication is on social media. One among our major instruments for communication with workers is Snapchat! When we’ve a free giveaway (like Cubs tickets hidden across the workplace), a city corridor assembly, or thrilling workplace modifications, we get workers to Snap them for us. So for instance, Rum Membership will put the phrase out about their subsequent occasion through Snapchat. We’re additionally huge on Instagram and have a closed Fb group, however we have a tendency to make use of Snapchat for giant, enjoyable bulletins. It will get everybody concerned.
: Discover a firm that values your ardour and let’s you embrace and share it.
RB: So say an applicant’s resume has impressed you and she or he makes it to the interview spherical. What’s a tricky interview query you all the time ask that candidates must be ready for?
JM: “What would your coworkers inform me is your superpower?” That all the time makes folks pause. They’re able to inform you their strengths, however if you flip it round, they’ve to provide it some extra thought and dive deeper to disclose one thing extra true about themselves. One other one I like is, “What was a latest humbling expertise you went by means of?” They need to get a bit of unguarded. It’s a considerate query and generally brings up feelings. How they’re in a position to describe that and the depth and maturity of that query speaks to numerous the features that may make them a cultural match at Havas.
: It’s okay to be trustworthy and susceptible in an interview — in truth, generally it offers you a bonus.
RB: Lastly, I simply need to ask — what’s one piece of profession recommendation you’d’ve given your self if you had been younger?
JM: Do all the things! I simply noticed Hamilton, and probably the most defining recommendation is, “Don’t miss your shot”. Be taught all the things you may be taught. Don’t really feel such as you’re above something or it’s outdoors of your lane — as a result of it can all result in one thing good.
: Be taught, attempt, do.
Whether or not you’re a copywriter with a ardour for meals blogs or an information analyst with an Etsy store –– let your ardour present itself outdoors of labor and present your creativity in new methods. To make it within the advert world, a eager eye for the developments that form our society may give you a leg up on what’s subsequent and what actually excites folks.
Taking initiative and collaborating with those who have totally different abilities than your self can widen your perspective and produce you nearer as a workforce. Being susceptible in an interview may give the interviewer a deeper, trustworthy perception into who you’re, making an enduring connection.
And at last, all the time bear in mind to be taught, attempt, and do all the things—don’t miss your shot.
Rachel is Chief Folks Officer at Jobvite, a.okay.a., head honcho of discovering and protecting the geniuses who work there. As Jobvite’s Chief Folks Officer, Rachel brings together with her a wealth of HR expertise—notably within the tech business—with a deal with change management and expertise administration. In her free time, she is all about something open air that burns energy, together with highway using, mountain biking, snowboarding, and backpacking.